Thursday, April 09, 2015

Highlighting House Ads: Atom 2

I've said it before and I'll said it again: I love the Atom! He's one of my all-time favourite heroes but he has never had what could be described as a top tier Rogues Gallery. To be honest, it's not even second tier. Chronos is his Joker. That's a bit sad. Chronos actually isn't a terrible villain, but his costume has always left a lot to be desired. Those pants!!! This is a fun ad, though as it introduces Chronos and his time-based powers. As much as I love the cover to Atom #2, it actually does not let the reader know anything about the villain. I'm always happy whenever I see bags with dollar signs on them! This is classic early 60s DC house advertising: super busy, a variety of fonts and tons of charm.

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