I really think that DC ran some of its best ads during the 1977-82 stretch, back when they were pimping Dollar Comics, 8 Page Bonuses etc... This particular ad might win the award for most characters feature in a one-page ad, especially once you include the ones features on the two covers. For those of you in the know, the death at issue hear may not have been all that shocking as it involved a fairly minor character (although, I've got a soft spot in my heart for him), but it was still a death and that was a rarity in the Bronze Age. To be perfectly honest, there's way too much going on here, and the use of stats from other sources creates a certain artistic inconsistency. This ad does make me wonder, however, when the JLA/JSA crossover was mentioned for first time. Also, who wrote the Superman dialogue? He sounds a only a 'thou' or two short of Thor.