Final issues of long-running series have always intrigued me. I tend to have bittersweet emotions while reading them, but it's obvious that the publishers weren't always feeling as sentimental. Look at these two ads found in Marvel Family #89 (January, 1954), the final comic book to feature any of the 'Marvels' until the 70s. The first one is a typical company ad, highlighting all of the fine Fawcett titles available. That's great, but the curtain fell on Captain Marvel Adventures in November, 1953 - two months earlier. Next up is an ad from the back of the book, inviting readers to join the Captain Marvel Fan Club. I'd love to know when the final 'Magic Membership Card' was sent out. End of an era, folks.