Like so many titles I have previously discussed in this column, this one is likely stuck in licensing hell. DC got into the TV and Toy tie-ins during this era (see Captain Action and Bomba), but this one was a real standout. Hot Rod comics had been around forever, and were on the decline by the time the first issue of Hot Wheels hit newsstands. Still, it was a valuable property and DC knew exactly which creative teams to bring on board. Alex Toth had done plenty of work for Drag Cartoons and had a way with cars. They also made sure that they got some fantastic Adams/Giordano covers to help pump sales. Jack Keller and Ric Estrada, both strong auto-artists, also made contributions. Apparently, none of this worked as the series was short-lived. They can be found, but it may take you a while. I have been buying these off and on for years and I am still a two issues short of a complete run. I would love to have it all in one volume so that I could revel in the amazing artwork.
Comic Book Legends Revealed #538
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