Wednesday, February 26, 2014

Highlighting House Ads: Charlton's Action Heroes 1967

If you've been reading this blog for a while, you are fully aware that I am a pretty big fan of Charlton's Action Hero line. Readers were bombarded with new heroes in the 1960s, but this small collection must have stood out as quite unique. When I see them all together on one page, the thing that really strikes me are the cool costume designs. Perhaps none of these became as iconic as Superman or Spider-Man but each of them, from the minimalist Peter Cannon (with a tip of the hat to Lev Gleason's Daredevil) to the Eastern influenced Judo Master, really stand out from what we were seeing at the Big Two. I'd love to get a poster of this one and put it up on my wall. I only wish they'd found room to include Sarge Steel. While I am generally not a fan of Stan Lee's constant hype about the greatness of Marvel during the 60s, I do find the 'And They're Not Half Bad' line to be a bit too far down the other end of hyperbole spectrum. A truly odd choice of words.

4 comments:

jldel said...

I think Charlton had great potential ... and this ad is proof of that potential. They just never had that one breakthrough character.

One comment about this house ad: Alas, poor Thunderbolt looks relegated to running around in athletic socks, I guess Charlton wouldn't spring for boots.

Neil Anderson said...

Love the Charlton Action heroes. I regret Sarge Steel's absence, but Nightshade's even more. Favorite super-heroine ever, great costume. Heck, I even regret that Tiffany Sinn's not in there...

Scott M said...

Yes! Where was Nightshade?

I agree, that costume is awesome.

White socks on Mr. Cannon, white pants on Peacemaker. How did anyone keep their clothing clean?

Matt Celis said...

Nothing to do with a "breakthrough character" and everything to do with poor distribution. Blue Beetle and Thunderbolt were fantastic. Captain Atom was pretty cool, too.